At the Positivus festival in 2008, a group of people, mostly in swimwear and summer clothes, gather around a tall, white cuboidal signpost featuring the brand "Laima" with various chocolate product adverts. A white tent and towering pine trees provide the backdrop. Some individuals hold red bags, while a few wear towels.

At the Positivus festival in 2008, a group of people, mostly in swimwear and summer clothes, gather around a tall, white cuboidal signpost featuring the brand “Laima” with various chocolate product adverts. A white tent and towering pine trees provide the backdrop. Some individuals hold red bags, while a few wear towels.